Barilla
Funky Rigatoni — Social Campaign
Year 2021
Client Barilla
Agency We Are Social / The BlinkFish
Services Motion Design
For Barilla's Funky Rigatoni campaign, we created a series of animated visuals inspired by the chaotic and playful energy of TikTok culture. Bold typography, funky motion, and ironic references came together to celebrate one of the internet's weirdest pasta trends.



Ocular is a creative
motion studio based in
Milan — Italy.
info@ocularlab.it
+39 392 047 2865
Milan → Via Conte Rosso 34, 20134