McDonald's
Against Gender Violence
Year 2024
Client McDonald's
Agency Prodigious
Services Creative Direction, Stop Motion, Mixed Media Motion Design
For McDonald’s, we created an educational film designed to raise awareness around gender based violence and help restaurant staff understand how to recognize and respond to potential situations. Combining collage, papercut animation and stop motion techniques, the video transforms a sensitive topic into an engaging and accessible visual narrative, balancing clarity, empathy and impact.
Ocular is a creative
motion studio based in
Milan — Italy.
info@ocularlab.it
+39 392 047 2865
Milan → Via Conte Rosso 34, 20134