MTV
"Hyper Sonar" Ident
Year 2020
Client MTV
Agency Creative Youth & Music
Services Creative Direction, Traditional Animation, Sound Design
For MTV’s Halloween 2024 campaign, we created Hyper Sonar, an Ident Global built around an abstract and unsettling bat figure. Developed entirely through traditional frame by frame animation, the piece combines rough textures, dark atmospheres and frenetic movement to reinterpret the iconic Halloween imagery through a raw and contemporary visual language.
Ocular is a creative
motion studio based in
Milan — Italy.
info@ocularlab.it
+39 392 047 2865
Milan → Via Conte Rosso 34, 20134