McDonald’s Contro la Violenza di Genere

McDonald's

Contro la Violenza
di Genere

"McDonald's Contro la Violenza di Genere" aims to educate staff on addressing gender-based violence incidents within restaurants. Inspired by a real event, the video uses a collage style, reminiscent of newspaper clippings, to highlight the seriousness of the issue. Combining live-action and stop motion animation, it provides employees with clear guidelines on how to respond appropriately in such situations.

CLIENT MCDONALD'S

AGENCY PRODIGIOUS / LEO BARNETT

YEAR 2024

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