Panerai
Year of the Snake
Year 2025
Client Panerai
Agency Ocular Lab
Services Creative Direction, Traditional Animation, Sound Design
For Panerai’s Lunar New Year 2025, celebrating the Year of the Snake, we created an animated film rooted in traditional craftsmanship. Inspired by classical Chinese art, the piece reinterprets the symbolism of the snake through hand-crafted animation, blending heritage and contemporary storytelling into a refined visual narrative.
Ocular is a creative
motion studio based in
Milan — Italy.
info@ocularlab.it
+39 392 047 2865
Milan → Via Conte Rosso 34, 20134